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In a world saturated with gear, a company truly stands out when it solves a difficulty in a unique way. WANDRD was founded on a simple frustration and a desire to build something better. If you've ever battled to find a camera bag that is both functional and trendy, you're not alone. The founders of WANDRD were in the same position, so they decided to create the bag they couldn't find.
The WANDRD Story: A Journey of Innovation
WANDRD was established in 2015 by two brothers, Ryan and Spencer Cope, who were both passionate travelers and photographers. They were sick of the options: a functional but uninspired camera bag, or a beautiful bag that failed to properly safeguard their equipment. The solution appeared straightforward: they would create their own.
With the exuberance and naivety of a couple of twentysomethings, as they put it, they set out to develop the world's best travel camera bag. Their initial product, the PRVKE Pack, was launched on Kickstarter and swiftly gained popularity. The company's name itself is a tribute to its history. The Cope brothers initially intended to name the business Wandered, but when the domain was too expensive, they eliminated a few vowels and WANDRD was founded.
The PRVKE Pack Combines Form And Function
The PRVKE Pack is WANDRD's signature product, and it's clear to see why it has grown a cult favorite among photographers and travelers. The bags are designed to be tough and weather resistant, with a clean, basic style that does not indicate that you are carrying costly camera equipment.
Some of the primary characteristics that contribute to the PRVKE's popularity are:
Quick Side Access: This is a gamechanger for photographers. A dedicated zipped side access allows you to readily access your camera without having to remove the backpack off your back or unpack all of your supplies.
Customizable Camera Cubes: WANDRD's modular camera cubes allow you to tailor the bag's interior to your unique camera, lenses, and other equipment, providing padded protection where you need it most.
Weather-Resistant Materials: The bags are made of waterproof tarpaulin and strong nylon, with weather-resistant zippers to protect your equipment from the elements.
Expandable Rolltop: The rolltop design provides the bags a distinct look while also adding a few liters of storage capacity for a jacket or other personal goods.
Smart Organization: Beyond the camera cubes, the PRVKE packs are equipped with clever organizing pouches for goods ranging from laptops and tablets to passports and sunglasses.
More Than Just a Camera Bag: The WANDRD Ecosystem
While the PRVKE line is what first brought WANDRD to prominence, the business has now broadened its product offering to include a diverse assortment of gear for all types of adventurers. Their offerings now include duffles, slings, and even inflatable camera protection for people who want a light, portable option.
WANDRD's dedication to quality, flexibility, and thoughtful design connects all of the company's products. They are a brand that understands their customers because the founders are also their customers. They are motivated by a love for travel and adventure, which permeates every product they design. Whether you're a professional photographer on assignment or a leisure tourist discovering a new metropolis, WANDRD has a bag built to help you transport your gear and get on with your trip.
