From Dull to Dazzling: Transform Your Skin with DIME Beauty

My pursuit of clean beauty has prompted me to delve into a complex realm, raising numerous inquiries. Does the use of clean products compromise their effectiveness? Should I prioritize natural formulas? What about the sustainability of the packaging?

Fortunately, amidst this confusion, there are brands such as Dime Beauty that offer a comprehensive solution. With a focus on clean, cruelty-free formulations, their skincare line prioritizes inclusivity, affordability, and sustainability, all while delivering effective results.

Recent research has emphasized the importance of utilizing natural and safe ingredients in cosmetics, an area where Dime Beauty excels. The study underscores the need to shift away from conventional fossil-based ingredients in favor of bioactive ingredients that are safe, effective, and sustainable.

Dime Beauty has garnered recognition from major beauty and fashion publications such as Vogue, Glamour, Vanity Fair, Harper’s Bazaar, Elle, and Hypebae. Additionally, the brand boasts a substantial social media following, with 119K followers on Instagram.

Founded in 2018 by Baylee and Ryan Relf, a husband-and-wife team, Dime Beauty sought to create clean skincare solutions that address real-life issues experienced by women. Baylee, an esthetician, and Ryan, a product development specialist in the beauty industry, leveraged their industry connections to collaborate with top-notch chemists in exploring formulations.

With the beauty market saturated with brands claiming to be 100% clean, it can be challenging to determine which one is the best fit for you. This Dime Beauty review aims to provide an in-depth analysis of the brand, its bestsellers, ratings, promotions, and more, to assist you in deciding whether Dime Beauty is a worthwhile investment.

Dime Pros and Cons


  • Natural and plant-based ingredients like vitamin C, hyaluronic acid, retinol, niacinamide, and plant extracts can help improve the appearance and health of the skin.
  • Wide range of clean, vegan, and cruelty-free skincare solutions, cosmetics, and wellness and anti-aging products.
  • Biodegradable packaging.
  • Transparent ingredient lists, graded according to EWG standards.
  • Affordable price points compared to some other high-end skincare brands.
  • Installment payment option available via Afterpay.
  • Positive reviews from many customers.
  • Offers 15% off first purchase when signing up for mailing list.
  • Subscribe to a product and save 15% off each order.
  • Free shipping for US orders of $49 and up.
  • International shipping available.
  • 60-day satisfaction guarantee.


  • Limited availability of Dime Beauty products in certain countries or stores.
  • Not all products may work for everyone’s skin type or concerns, and some ingredients may cause irritation or adverse reactions.
  • Limited information on the sourcing and sustainability of ingredients used in Dime Beauty products.
  • Price points may be considered expensive compared to some other skincare brands.
  • Cosmetics line is minimal.

As a consumer in the skincare industry, I have been left pondering the true definition of cleanliness in a market where the term is often used loosely. In the following review of Dime Beauty, I will conduct a thorough analysis of the brand's signature products to determine if they align with the company's advertised claims.

Is Dime Beauty A Clean Brand? 

Upon conducting thorough research, I am pleased to confirm that Dime Beauty is indeed a clean brand, as it strictly adheres to the rigorous standards set forth by the Environmental Working Group (EWG). Furthermore, the brand's website provides complete disclosure of the ingredients utilized in each Dime Beauty product, accompanied by their respective EWG harmfulness ratings. As an individual who is deeply passionate about clean beauty, this level of transparency is of utmost significance to me.

Who Is Dime For? 

Dime Beauty's minimalist and captivating packaging, along with its anti-aging product range, suggests that the brand is not specifically targeting millennials. Similarly, their streamlined cosmetics line evokes a similar sentiment.

Therefore, the question arises: who is the intended audience for Dime Beauty? It caters to women between the ages of 30 and 60 who seek efficient clean beauty products and skincare solutions. With a strong emphasis on delivering high-performance results while avoiding potentially harmful ingredients, the brand proudly maintains its cruelty-free status. In essence, Dime Beauty is the long-awaited solution I have been seeking.

Is Dime Worth It?

In summary, after conducting research for this Dime Beauty review, I can confidently state that the brand meets the criteria for being considered a clean brand. Its ingredients are EWG-certified and the company is transparent about the composition of its products. The overwhelmingly positive customer reviews further support the efficacy of Dime's products, with a success rate of 99.99%. While the price point may be higher than that of drugstore brands, the quality and purity of Dime's products justify the investment.

Natasha Chung

Natasha Chung

Hello, I’m Natasha Chung. I love to try out new brands. whether it be fashion brands or tech brands, I’m up for it! I post my reviews for the leading brands for you all! Have fun exploring the world of online shopping!!