ME and EM Review 2024 | The Ultimate Guide to This Year's Fashion Trends

    
    
 
    
    
    

Me + Em has long been one of those insider brands fashion people head to for excellent-quality staples that could easily pass for designer, from knits that don’t age to the perfect pair of trousers. It may be a little more expensive than your average high-street label (thanks to the premium quality), but it’s also much more reasonable than luxury labels doing similar designs, and so the brand is always one I personally recommend, especially when my friends and styling clients are looking for elevated pieces to bolster their capsule wardrobes and wear everyday. 

In my opinion Me + Em does winter best with beautiful-quality outerwear, functional knits and clever layering pieces that are all classic, with just enough design-led details to make them look really premium. Sometimes with a lesser-known brand, though, it can be hard to know what the pieces look and feel like in real life, especially if you live outside of London and aren’t able to get to a store. So just as we head into the cold season, I thought I’d pop in on my lunch break and try Me + Em’s best new winter pieces to review and report back. 

I wasn’t disappointed—in fact, I’d go so far as to say I was really impressed, especially with the denim, which I’d never tried before. There were also some chic bouclé jackets and cosy knitted co-ords that wouldn’t look out of place in a designer store, as well as party-ready pieces that still managed to feel really chic. My overriding takeaway was that the quality is definitely worth that little bit more investment. The fabrics feel really luxurious, which means that even the basics can elevate a wardrobe instantly. 

Keep scrolling to see my reviews and shop the 12 pieces that particularly stood out to me after a surprisingly pleasant afternoon of trying on. Hopefully it goes a little way to helping you build that winter wardrobe of dreams.

1. Bouclé Jacket + Wide-Leg Jeans

In my opinion, a bouclé jacket always makes an outfit look polished, and this one is no different. I loved the really rich red colour, which pairs perfectly with darker denim (a favourite of mine right now). These wide-leg flares also fit beautifully. I'm 5'2" and wearing the longer length so that they hit the floor, but if you prefer a shorter length, opt for a regular (and take a size up). 

2. Statement Suit

If you have to do partywear this year, a velvet suit is the hero piece to invest in. I would also totally wear this pink number come January, either to work or winter weddings. It's showstopping but incredibly comfortable. What's not to love?

3. Knitted Co-Ord

I've seen so many influencers in the (soldout) cream version of this co-ord recently, so I had to try it for myself. And yep, I totally get it. It was so cosy and comfy, yet the coordination makes it feel pulled-together and polished—ideal for work or weekend activities. 

4. Smart Swing Coat

For a more lightweight coat that doesn't feel too bulky, this smart black swing coat ticked all my boxes. 

5. Jumper + Relaxed Jeans

You should know that I barely wear colour, but when I saw this kermit-green jumper on a hanger in store, I was immediately drawn to it. I think it's such a unique alternative to wearing beige or grey in winter, and it looked particularly chic with these wide blue jeans and a leather blazer (keep scrolling…).