If you’ve ever walked into a Sephora, chances are that you’ve seen the aisle for Tarte. This popular makeup brand is known for integrating ‘high-performance naturals’ within their products. The company also offers a skincare line to prep your face before using their products.
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With a wildly impressive following of over 9 million on Instagram, there are several well-known beauty influencers that have endorsed the brand including NikkiTutorials, James Charles, and Jeffree Star. Tarte has also been featured on CNN, BuzzFeed, the New York Post, and Allure Magazine.
With all the buzz surrounding this makeup company, does the hype measure up? Keep reading this Tarte cosmetics review as we will take an in-depth look at the brand, its products, customer ratings, promotions, and more, to help you decide if their products are worth adding to your makeup collection.
Overview of Tarte
It’s no surprise that Tarte was established on the love of makeup. Founder Maureen Kelly grew up playing with makeup. She loved getting lipsticks as presents during the holidays and experimented with creating her own cosmetic concoctions at the age of six.
Fast forward to 1999 in her New York apartment where Kelly decided to ditch her career in psychology to create Tarte, striving to stand out from other cosmetic brands by using safe ingredients devoid of harsh chemicals and preservatives. Only integrating all-natural substances into her makeup line, Kelly launched Tarte in 2000.
“I wanted to create a makeup line that promotes beauty from the inside and out, and offers alternatives that are chock-full of natural ingredients while still being totally chic and luxurious,” said Kelly in a FitFabFun article.
Today, Tarte is one of the most successful makeup brands out there. This million-dollar company has reached the likes of thousands of customers worldwide. It has since been bought by Kosé, a large multinational personal care company. Headquartered in the bustling streets of New York City, Tarte continues to be a giant within the beauty community.
This is only the beginning of our Tarte cosmetics review, but you can view the highlights here:
Highlights
- Large selection of makeup and skincare products
- Collection contains only clean, eco-friendly, vegan, natural, and cruelty-free ingredients
- Tarte supports several philanthropic organizations including causes related to anti-cyberbullying, environmental and animal conservancy, disaster relief, and women’s health
- Free virtual beauty consultations on their website
- Multiple promotions and ways to save
- Free standard shipping on all US orders
- Offers an installment payment option through Afterpay
